big news: soona raises Series A funding | soona

big news: soona raises Series A funding

Discover the key strategies and insights behind soona's successful Series A funding round. Learn how we're using the investment to grow and expand our services.

written by soona crew

April 15, 2021

we’re so excited to officially announce our Series A funding! 🎉

the next phase of soona will be fueled by this investment led by Union Square Ventures. as the world’s first virtual content creation platform for ecommerce: we’re so pumped to continue building on the soona experience. soona’s virtual content creation platform transforms the way brands create content for ecommerce and marketing.

“Two-thirds of a customer’s online shopping decisions come down to the photos they see. Content is essential for brands to compete online and soona is the first product to combine quality, speed and price” said Liz Giorgi, co-founder and CEO of soona. “If you’re launching a business, growing rapidly online, or expanding into new channels and markets, soona is the right solution. We are replacing the most painful and fragmented parts of content creation, which is an outdated and expensive process.”

content is queen now more than ever. consumers spent over $860 billion online in 2020, up nearly 45 percent year over year. soona is dedicated to helping brands launch products online faster by delivering affordable high-quality creative assets in 24 hours. join us in-studio at one of our 3 locations: Austin. Denver. and Minneapolis. or join your photoshoot virtually from anywhere in the world.

if you’re looking to ramp up your content game but still feel unsure where to start - check out these resources:

$39 photos. $93 video clips.

pay for what you love.

build + customize your own shoot. add models. or select pre-defined packs that meet industry, category, and creative best practices.

Build a shoot

we’re so excited to officially announce our Series A funding! 🎉

if you’re looking to ramp up your content game but still feel unsure where to start - check out these resources:

stock photo blog table

PHOTO AMOUNT COST
1-5 $150
6-10 $200
11-25 $300
26-50 $450
50-75 $550
100+ $1,000+

Platter blog post

Requirement Shopify Amazon/Walmart DTC/Social
High (custom themes, lifestyle) Low (strict white background) High (lifestyle, UGC, video)
2048x2048 px, 1:1, JPEG/PNG 1000x1000 px min, 1:1, JPEG Varies by platform
Brand-driven Platform-enforced Platform-driven
Requires planning for variants Often single main image Multiple crops/aspect ratios
Optimize for compression, color Strict background, no props Creative edits, overlays
Alt text, color contrast Minimal requirements Varies