How to Make an Engaging Unboxing Video | soona

How to Make an Engaging Unboxing Video

Some of the largest brands have gotten involved in showing off their newest products through unboxing videos. We’ll show you how to hop on this trend and engage your audience.

Claire Oswald

February 24, 2023

How to make an engaging unboxing video

You know the feeling when you see a new package at your door? Even if you know the product inside the box, it’s exciting to think about how it will look or feel.

The unknown of how the product works and functions or what it actually looks like adds a hint of mystery and digs into our curious brains. Enter the unboxing video.

People love to open boxes, but in the past few years, statistics and data have shown us that people also love to watch boxes and packages being opened on video. Years ago, influencers would open new products on camera while explaining their thoughts and how the products were ultimately meant to work. However, with the rise of TikTok, Instagram stories, and YouTube shorts, anyone can quickly share their own unboxing experience with the world, further driving the popularity of unboxing videos.

Now it’s no longer influencers or just your random neighbor sharing unboxing videos. Instead, even some of the largest brands have gotten involved in showing off their newest products in hopes that they will go viral.

Why do people love unboxing videos?

Christmas, birthdays, graduations are all emotional experiences tied to great memories. But there’s one thing that ties all of them together - gifts. People remember opening gifts wrapped in colorful paper as their friends and family watched.

Emotions help drive people to watch unboxing videos. And if you’re a business, emotions can also help people decide to buy your product. The emotions, excitement, and unknown mystery have made this trend wildly popular.

While you never know what emotions you’re going to get, ecstatic over something extraordinary or a massive shoulder slump when the reviewer is let down, one thing is for sure, the numbers behind the popularity of unboxing videos cannot be ignored.

Unboxing content is a hot trend that will stay for a while.

How to make unboxing videos more engaging in 3 simple steps.

One of the reasons that the number of unboxing videos has skyrocketed is simply the ease of creating a good video. Anyone with decent lighting and an unopened package can quickly whip out their phone and record a video.

However, with so many videos, you must do more than turn on your phone and press record. To truly make a splash in the world of unboxing videos, you need to go above and beyond.

Step 1: Make a plan

Do you leave home without knowing where you’re going? Usually not. In the same way, you need to see the direction for your unboxing video and, ultimately, how to get there.

Unboxing videos usually all have one common theme - surprise. Planning out your unboxing video won’t remove the element of surprise. A well-planned video will hook viewers and keep them along for the ride until ta-da!, it’s time for the revelation, and the product is revealed.

When sitting down to plan your unboxing video, walk through the steps to the video from start to finish.

Things to think about while planning your video might include:

Step 2: Introduce yourself

Hi. My name is…

When making an engaging unboxing video, it’s essential to tell the viewers who you are. Still, you need to go beyond just your name. It would be best if you gave people watching a reason to stay.

One of the best ways to introduce yourself on video is by letting people know why you’re making the video. It’s a great way to give them insight into who you are and what they can expect if they stick around to watch your video.

For example, introducing yourself as an avid shoe lover on an unboxing video for the latest sneakers lets people know that you are serious about shoes. They will know your opinion can be trusted and stick around to hear your thoughts.

Step 3: Dress your set for the part

Great backgrounds and backdrops set the mood for your video.

At soona, we really like the monochromatic look in photos and videos. Using shades of the same color creates a clean look with minimal visual distractions.

The colors and shades you pick for your video backdrop should match or complement the tone of the product. For instance, opening the new spring lipstick line of vibrant colors on a sad, cold scene might kill the fun vibe of the product. Likewise, opening the latest cell phone with new screen features with a busy, patterned backdrop would create conflict and visual competition.

Your backdrop needs to let the product you’re unboxing truly shine.

3 of the best unboxing videos (and why we love them)

We love unboxing videos. We are passionate about unboxing videos because we create them and love seeing all the fantastic unboxing ideas that other people come up with.

Here are a few of the ones that we consider to be the best unboxing videos from a mix of industries:

Unboxing the Sill by Unboxing Things

Jessie from Unboxing Things hosts a creative video mixed with different camera angles and images. The changing images make you want to stay tuned to see what happens next, it’s a great take on an unboxing video.

Kinder Beauty UGC/Influencer Unboxing

We love this unboxing video from Kinder Beauty and Andréa Matillano because it’s a match made in heaven! This is the perfect example of UGC that comes from someone who truly uses and cares about the product.

Unboxing the Air Jordan 1 Lost & Found

Simple. Clean. Awesome. This video proves clean visuals and good knowledge of your subject will create an amazing video.

Try out these unboxing video ideas

By now, you have tips for making an engaging unboxing video and have watched 3 of the best unboxing videos (that we love). So where do you go from here?

Simple. It’s time to brainstorm for the perfect unboxing video idea.

Here are a few unboxing video ideas to help you get started making unboxing content:

beauty

clothing + jewelry + accessories

food + beverage

tech