# The Ultimate Guide to Etsy Specs in 2026: Image and Video Requirements Discover the ultimate Etsy photo size guide to optimize your product listings. Our comprehensive spec guide covers dimensions, aspect ratios, file formats, and Claire Oswald product marketing manager January 7, 2026 - 11 min We all know the saying: a picture speaks a thousand words. And this is never more true than when it comes to [ecommerce](/content/product-photography/ecommerce-photography/index.html) and [selling on marketplaces like Etsy](/content/product-photography/ecommerce-photography/index.html). In fact, according to [Etsy](https://www.etsy.com/seller-handbook/article/why-product-photography-is-important/147451496051), quality product photography is the most influential factor in consumers’ purchase decision, surpassing product cost, shipping cost, and reviews. To stand out from the noise, and make your voice heard, your product images are of utmost importance. With [nearly 7.5 million active sellers](https://www.statista.com/statistics/409374/etsy-active-sellers/#:~:text=In%202022%2C%20about%207.47%20million,million%20active%20Etsy%20buyers%20worldwide.) on Etsy, getting customers to stop scrolling is key. And even if you have the most amazing product photos to post on your listings, if they’re not compatible with [Etsy photo](https://www.statista.com/statistics/409374/etsy-active-sellers/#:~:text=In%202022%2C%20about%207.47%20million,million%20active%20Etsy%20buyers%20worldwide.) size requirements, no one will get a chance to see them. In this post, get a comprehensive guide to Etsy listing photo size and other image requirements. ## Etsy photo basics - **File type:** JPG, GIF, or PNG - **Color mode:** sRGB - **Size:** 2000 pixels for the shortest side - **Resolution:** 72PPI - **File size:** less than 1 MB for faster uploading Before we jump into the juicy stuff, let’s quickly cover some of the basics. As far as universal truths go, Etsy only accepts .jpg, .gif, and .png files, so ensure your product photos are in one of these formats. Animated .gif and transparent .png files aren’t accepted. It will also automatically convert all files to sRGB color mode, so you’ll want to adjust on your end first for best results. .avif) **Sell More on Etsy with Studio-Quality Photos** ✔️ **5 Photos** ✔️ **1 hand model** [Book the Etsy Starter Pack](/content/packs/etsy-photography-pack/index.html) ## Etsy image size guidelines for 2025 It's important to note that each type of image has its own specific size requirements. So, to make it easier for you to find the info you need, here’s a handy chart and then we’ll go through each size requirement for Etsy product listings down below. ### Listing images - **Size:** at least 2000 pixels on the shortest side; 3000 x 2250 pixels recommended - **Number of images:** up to 10; at least 5 recommended - **Aspect ratio:** 4:3 recommended - **Orientation:** landscape or square for the first image; recommend using the same orientation for all listing images - **File type:** JPG, GIF, or PNG - **Color mode:** sRGB - **Resolution:** 72PPI - **File size:** less than 1 MB for faster uploading Your [listing images](https://help.etsy.com/hc/en-us/articles/115015663347-Requirements-and-Best-Practices-for-Images-in-Your-Etsy-Shop?segment=selling) are extremely important. To ensure a clear, up-close look, use a listing photo that's at least 2000 pixels on the shortest side. This way, when shoppers click the zoom button, the enlarged image will be crystal clear. Remember, first impressions matter! To set the tone for your product listing, use a photo at least 3000 pixels wide and 2250 pixels tall, in landscape or square orientation. This is the photo shoppers will see when they search for products. It’s also best practice to choose an image that showcases as much as the product or its best feature as much as possible. Using a landscape or square format will help create a nice cropped thumbnail image that appears in the search results, making it easier to spot. Etsy recommends using the same size and orientation photos for all your listings for a smooth shopping experience. ### Shop icon - **Recommended size:** 500 x 500 pixels - **File type:** JPG, GIF, or PNG - **Color mode:** sRGB - **Resolution:** 72PPI - **File size:** less than 1 MB for faster uploading Your [shop icon](https://help.etsy.com/hc/en-us/articles/115015663247-How-to-Manage-Your-Shop-Photos-and-Banners?segment=selling) is essentially a logo for your Etsy store. It’s a small graphic that’s used across different areas of your shop to help build brand awareness and offer an instant way for shoppers to visually identify the merchant. ### Profile photo - **Min size:** 400 x 400 pixels; 500 x 500 pixels recommended - **File type:** JPG, GIF, or PNG - **Color mode:** sRGB - **Resolution:** 72PPI - **File size:** less than 1 MB for faster uploading - **Orientation:** square Your [Etsy profile photo](https://help.etsy.com/hc/en-us/articles/115015651948) is essentially an image of yourself, the shop owner. Etsy is a more personal marketplace, and many shoppers like to know _who_ they’re supporting, and who is physically making the products. ### Team logo - **Recommended size:** 170 x 100 pixels - **File type:** JPG, GIF, or PNG - **Color mode:** sRGB - **Resolution:** 72PPI - **File size:** less than 1 MB for faster uploading - **Orientation:** square ### Videos - **Length:** 5–15 seconds - **Resolution:** at least 1080 pixels - **Number of videos:** 1 per listing Etsy also allows for the use of [video](https://help.etsy.com/hc/en-us/articles/360053206073-How-to-Add-a-Listing-Video?segment=selling). [Product videos](/content/blog/ecommerce-product-videos/index.html) can complement the story your photos tell. Videos are a great way to add some action to capture shoppers’ attention! ## Resizing your images for Etsy Once you know what Etsy image sizes you need, you can repurpose and resize the photos you already have and upload them accordingly. Don’t panic just yet—there’s no need for design experience here! To resize your images for your Etsy listings, there are many online sites you can use, ranging from drag-and-drop user-friendly platforms such as Canva, to advanced programs like Adobe Photoshop for the pros. Or you can take advantage of a free tool like our [soona image resizer](/content/image-resizer/index.html) 📏.