Guide to Pinterest Ad Size and Specs in 2026: Image + Video

Guide to Pinterest Ad Size and Specs in 2026: Image + Video

Discover the ultimate guide to creating eye-catching Pins for your business in 2026. Follow tips, tricks, and best practices to get your content to stand out on Pinterest.

Pinterest Ad Size and Specs in 2026: Image and Video Requirements

Pinterest serves as the perfect place for businesses to promote products to the masses. Pinterest creators make attractive content for the platform’s 459 million monthly active users to collect and Pin to their own boards.

Pinterest Pin size and guidelines

Organic Pins are posts without any paid promotion behind them. There are different types of Pins, each with its own set of guidelines.

Image Pin

Pinterest is portrait oriented, meaning you’ll want to consider how visuals render vertically rather than horizontally and in landscape. Follow the below guidelines when creating and uploading a standard Pin, for this Pinterest Pin size:

Safe zones for image Pins are as follows:

Video Pin

Video can be a powerful engagement tool to showcase your product. Did you know that Pinterest users watch close to 1 billion videos a day?  Video is one of the best ways to build awareness.

You can create video Pins three ways:

  1. Standard video Pins: 1000 x 1500 pixels, 2:3 aspect ratio
  2. Square video Pins: no more than 1000 x 1000 pixels, 1:1 aspect ratio
  3. Long video Pins: 1080 x 1920 pixels, 9:16 aspect ratio

All video Pins must also follow the below specs:

Idea Pin

The idea Pin gives you information on certain topics, such as a how-to guide, or a recipe. This can be a collection of up to 20 pieces of content, whether that be video, images, or text.

To create this type of Pin, you’ll need to make sure you create it with the following dimensions and guidelines in mind.

Collection Pins

Collection Pins are put together in a group, and users can hop from one product to another similar product. For example, a collection Pin of a high-heeled shoe might be grouped together with another collection Pin of a heeled shoe from another brand.

To create collections Pins, follow these specs:

Pinterest ad size guidelines

Now let’s get into Pinterest ad size and Pinterest ad specs. Pinterest ads can deliver a promising ROI—they’re 2.3 times more efficient in cost per conversion than other social media ads and earn double the ROI on ad spend for retail brands.

Promoted Pin

Promoted Pin guidelines are as follows:

Standard image ads

Standard ads feature only one image. Other specs for standard image ads on Pinterest include:

Standard width video ads

The potential is huge, particularly on Pinterest, a traditionally photo-driven platform.

Standard width video ads are the same size as a regular Pin—in fact you can post these as organic Pins or as paid ads. Specs for Pinterest standard width video ads are as follows:

Carousel ads

Carousel ads allow you to share multiple images for users to swipe through.

The specs for carousel Pins and ads on Pinterest are:

Shopping ads

Shopping ads allow users to make direct purchases of your products.

Idea ads

Idea ads on Pinterest are meant for storytelling and allow you to direct your audience to a chosen URL. They consist of a set of multiple images, videos, lists, and text in a single Pin.

Best practices for Pinterest Pins and ads

For a few last guidelines when creating Pins for Pinterest, we’ve laid out some best practices to follow:

How does Pinterest pair with ecommerce?

Pinterest is an omni-channel platform where users are often looking for non-branded content. From idea Pins to partner Pins, you can begin to creatively inspire your audience who is already ready to buy.