# Guide to Pinterest Ad Size and Specs in 2026: Image + Video

Discover the ultimate guide to creating eye-catching Pins for your business in 2026. Follow tips, tricks, and best practices to get your content to stand out on Pinterest.

## Pinterest Ad Size and Specs in 2026: Image and Video Requirements

Pinterest serves as the perfect place for businesses to promote products to the masses. Pinterest creators make attractive content for the platform’s [459 million](https://business.pinterest.com/en-gb/blog/pinterest-presents-a-new-vision-for-the-future/) monthly active users to collect and Pin to their own boards.

## Pinterest Pin size and guidelines

Organic Pins are posts without any paid promotion behind them. There are different types of Pins, each with its own set of [guidelines](https://help.pinterest.com/en-gb/article/review-pin-specs).

### Image Pin

Pinterest is portrait oriented, meaning you’ll want to consider how visuals render vertically rather than horizontally and in landscape. Follow the below [guidelines](https://help.pinterest.com/en-gb/article/review-pin-specs) when creating and uploading a standard Pin, for this Pinterest Pin size:

- **Resolution:** 1000 x 1500 pixels
- **File size:** less than 20 MB; 1 GB recommended when uploading via Android or iOS
- **Aspect ratio**: 2:3
- **File type:** BMP, .JPEG, .PNG, .TIFF, or .WEBP
- **Title:** up to 100 characters
- **Textbox:** up to 250 characters
- **Description:** up to 500 characters

**Safe zones for image Pins are as follows:**
- Top: 270 pixels
- Left: 65 pixels
- Right: 195 pixels
- Bottom: 790 pixels

### Video Pin

Video can be a powerful engagement tool to showcase your product. Did you know that Pinterest users watch close to [1 billion videos a day](https://business.pinterest.com/en-gb/blog/pinterest-presents-a-new-vision-for-the-future/)?  Video is one of the best ways to build awareness.

You can create video Pins three ways:
1. **Standard video Pins**: 1000 x 1500 pixels, 2:3 aspect ratio
2. **Square video Pins**: no more than 1000 x 1000 pixels, 1:1 aspect ratio
3. **Long video Pins**: 1080 x 1920 pixels, 9:16 aspect ratio

All video Pins must also follow the below [specs](https://help.pinterest.com/en-gb/article/review-pin-specs):
- **File type**: MP4, MOV, or M4V
- **File size**: up to 2 GB
- **Resolution:** 1080 x 1920 pixels
- **Length**: 4 seconds–15 minutes
- **Title:** up to 100 characters
- **Textbox:** up to 250 characters
- **Description:** up to 500 characters

### Idea Pin

The idea Pin gives you information on certain topics, such as a how-to guide, or a recipe. This can be a collection of up to 20 pieces of content, whether that be [video](/content/blog/the-benefits-of-adding-product-videos-to-your-content-marketing-mix/index.html), images, or text.

To create this type of Pin, you’ll need to make sure you create it with the following dimensions and [guidelines](https://help.pinterest.com/en/article/create-idea-pins) in mind.
- **Resolution**: 1080 x 1920 pixels recommended
- **Aspect ratio**: 9:16 recommended
- **File size:** up to 20 MB for images; up to 100 MB for videos
- **File type**: .BMP, .JPEG, .PNG, .TIFF, .WEBP, .MP4, or M4V
- **Orientation:** landscape or portrait
- **Title**: up to 100 characters

### Collection Pins

Collection Pins are put together in a group, and users can hop from one product to another similar product. For example, a collection Pin of a high-heeled shoe might be grouped together with another collection Pin of a heeled shoe from another brand.

To create collections Pins, follow these specs:
- **Resolution**: 1000 x 1000 pixels or 1000 x 1500 pixels
- **Aspect ratio**: 1:1 or 2:3
- **File size**: less than 10 MB

## Pinterest ad size guidelines

Now let’s get into Pinterest ad size and Pinterest ad specs. Pinterest ads can [deliver](https://business.pinterest.com/en-gb/advertise/) a promising ROI—they’re 2.3 times more efficient in cost per conversion than other social media ads and earn double the ROI on ad spend for retail brands.

### Promoted Pin

[Promoted Pin](https://help.pinterest.com/en/business/article/promoted-pins-overview) guidelines are as follows:
- **Resolution:** 1000 x 1500 pixels
- **Aspect ratio**: 2:3 (larger than 2:4.2 will be truncated in people’s feeds)

### Standard image ads

Standard ads feature only one image. Other [specs](https://help.pinterest.com/en/business/article/pinterest-product-specs) for standard image ads on Pinterest include:
- **Resolution:** 1000 x 1500 pixels
- **Aspect ratio:** 2:3 recommended (more than 2:3 might get cut off)
- **File size:** less than 20 MB on desktop; less than 32 MB on the app
- **File type:** PNG or JPEG

### Standard width video ads

The potential is huge, particularly on Pinterest, a traditionally photo-driven platform.

Standard width [video ads](https://help.pinterest.com/en/business/article/promoted-video-with-autoplay) are the same size as a regular Pin—in fact you can post these as organic Pins or as paid ads. [Specs](https://help.pinterest.com/en/business/article/pinterest-product-specs) for Pinterest standard width video ads are as follows:
- **Aspect ratio:** shorter than 1:2, taller than 1.91:1 (square 1:1 or vertical 2:3, 4:5, or 9:16 recommended)
- **File size:** less than 2 GB

### Carousel ads

Carousel ads allow you to share multiple images for users to swipe through.

The [specs](https://help.pinterest.com/en/business/article/pinterest-product-specs) for carousel Pins and ads on Pinterest are:
- **Resolution**: 1000 x 1500 pixels or 1000 x 1000 pixels
- **Aspect ratio**: 1:1 or 2:3
- 2–5 images per carousel
- **File type**: .PNG or .JPEG

### Shopping ads

[Shopping ads](https://help.pinterest.com/business/article/shopping-ads) allow users to make direct purchases of your products.

### Idea ads

Idea ads on Pinterest are meant for storytelling and allow you to direct your audience to a chosen URL. They consist of a set of multiple images, videos, lists, and text in a single Pin.

## Best practices for Pinterest Pins and ads

For a few last guidelines when creating Pins for Pinterest, we’ve laid out some best practices to follow:
- Use bold colors and imagery to make your Pins stand out. 
- Your Pins should reflect your brand and tell a captivating story.

## How does Pinterest pair with ecommerce?

Pinterest is an omni-channel platform where users are often looking for non-branded content. From idea Pins to partner Pins, you can begin to creatively inspire your audience who is already ready to buy.