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ECOMMERCE PHOTOGRAPHY

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everything you need to know about ecommerce photography

Attention spans are getting shorter and photography can be a deciding factor in whether potential customers make a purchase at your store. After all, customers cannot touch and feel the product in real-life on ecommerce. Photos are the only way they can sense if the product is right for them. This can be true for online stores, whether it's on your owned website or on other online marketplaces such as Amazon or Etsy.

Therefore, it is imperative not to let low-quality product photos ruin the hard work you have put into your business! By taking high-quality product images, you can increase conversions, drive more sales, increase brand trust and build your brand recognition.

Scroll through below to see a complete guide on commerce product photography and how soona can help you create images.

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get started with our ecomm packs

packs make it easy to get everything you need for all the places you sell.

photo

$837

ecomm starter pack
13 photos + 2 animated GIFs + 1 hand model for 5 products

video

$694

hand model demo video pack
15-30 second video featuring 3 angles + 1 hand model + 1 music track

video

$794

model demo video
30-60 second video featuring 5 angles of a model interacting with your product + music

what is ecommerce photography?

Photography is an essential part of a customer's ecommerce experience. Product images must be visually appealing and accurate. Not surprisingly, high-quality photos increase the likelihood of a customer to purchase while enhancing your overall brand aesthetic. E-commerce photos can not only be used on your website but it also represents your brand and products across many marketplaces and platforms as well. This could include Amazon, Etsy, Instagram, TikTok and many more.

Ready to get started? Here at soona, we know a thing or two about product photography. We're ready to help your ecommerce store sales dreams come true.

the benefits of using professional photographers for your product photography

increase sales

By taking high quality photos for your ecommerce website, you can increase conversion and sales. Customers will have a clear representation and be able to see all the features of your product.

drive customer trust

Your customers will likely be shopping on many major ecommerce platforms. They will be comparing pricing as well as various product attributes. Professional photography allows you to further optimize images to showcase your merchandise in the most meaningful way to build legitimacy. This is especially true for a new customer base or a new product launch.

build your brand

Photography is a way to connect with your customers. Utilizing a professional photographer will bring your brand to life in a consistent manner.

this photo was made with the ECOMM STARTER PACK .

save time and money

Between the product photography equipment, the camera settings, the props and the edits, DIY photography can take a lot of time and money. Leave all those to a professional such as soona. We can save you time and money in the long run. soona has all the tools to create stunning imagery for your ecommerce photography needs: from product on white to lifestyle photography.

different types of ecommerce product photography

product on white background

Product on white background is the starting point for all product photos. Product on a white background allows users to pay attention to the details of your product without any distractions.

Professional photographers take into account natural light versus artificial light; hard shadows versus soft shadows; truly seamless backgrounds; right equipment; and have knowledge of the post-production photo editing process to get the perfect pure white backdrop look seen online.

lifestyle photos

Lifestyle images allow customers to imagine your product in the situations and settings where they'll be most often used. Lifestyle shots can be created in any number of settings both indoors and outdoors. Finding the perfect room is essential to create attractive photos that tell the story of your brand and allow customers to imagine your products being used in their daily life.

products in action

Models are an important creative solution to add to your product photo mix. Models are for more than just clothing and fashion photography. Models give life to electronics, home goods, furniture, and so much more. They truly make good images turn into high quality product photos.

the differences in ecommerce photography for each platform

Whether you are running on Shopify, Amazon or Etsy, you will want to optimize your product images for each platform. Don't worry we have you covered!

the soona difference

soona is the first virtual product photography studio allowing you to join your photoshoot from anywhere in the world. soona is solely focused on producing high-quality images and allows brands to complete projects of any size in a scalable affordable way.