Shopify Product Photography Services | soona

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SHOPIFY PRODUCT PHOTOGRAPHY

grow your Shopify store with affordable product photography.

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everything you need to know about Shopify Product Photography

Are you looking for ways to improve the presentation of your products on your Shopify store? Great product photography can make a significant impact on your sales, brand reputation, and overall e-commerce store. Customers are more likely to purchase when they can see the details of what they're buying. Luckily, there's a solution to this challenge: investing in high-quality Shopify product photography.

By taking high-quality product photos, you can increase conversions and drive more sales. This article will explore the benefits of Shopify product photography and provide tips on how to create compelling product images for your online store.

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get started with our Shopify packs

packs make it easy to get everything you need for all the places you sell.

shopify

photo & video

$590

Shopify plus pack

8 photos + 1 GIF + 1 video clip + 1 hand model for 1 product

shopify

photo

$259

Shopify starter pack

5 photos + 1 animated GIF for 1 product

shopify

video

$838

Shopify video pack

1 edited video up to 30 seconds + 2 graphics + 1 music track + 1 full body model

what is product photography?

Product photography is simply imagery and photographs of physical goods sold by brands and companies. While it's often called e-commerce photography, product photography applies to any type of business and anywhere goods are sold - whether that's an online store, in a catalog, or in a brick-and-mortar store.

What sets product photography apart from other photography is the style, the variety, and the need to follow the requirements of the platforms like Shopify, marketplaces, or stores where your products will be sold. We'll give an overview of the basics and dive into Shopify image requirements in more depth.

styles of Shopify product photography

There are no rules to product photography, but there are certainly styles that you'll need to create in order to optimize images and to deliver great product photos tailored to Shopify.

product on white background

Product on white background is the starting point for all product photos. Product on white allows users to pay attention to the details of your product without any distractions.

Many merchants try to take short cuts using a smartphone camera, makeshift tripods, and low quality lighting, but good product on white photos are deceptively difficult to take. Professional photographers take into account natural light versus artificial light; hard shadows versus soft shadows; truly seamless backgrounds; right equipment; and have knowledge of the photo editing process to get the perfect pure white backdrop look seen online.

Ensure that each product on white photo is a high quality image as these appear on your product landing pages. Optimize your website's loading speed and ensure professional-looking visuals are important factors in creating a successful ecommerce store. One key consideration is selecting the right image format and file size.

lifestyle photos

Lifestyle photos allow customers to imagine your product in the situations and settings where they'll be most often used. Finding the perfect room is essential to create attractive photos that tell the story of your brand and allow customers to imagine your products being used in their daily life.

products in action

Models are an important creative solution to add to your product photo mix. Models give life to electronics, home goods, furniture, and so much more.

different types of product photos

Selling products online has unlocked a variety of media types and image formats that make shopping online more dynamic and immersive. Shopify supports many of these media types including GIFs and videos.

Shopify product image requirements

Shopify allows up to 250 images, 3d models, and videos depending on which Shopify plan you have.

The main media item is the single most important product image that is displayed on the collection page, cart page, checkout page, and the homepage. Shopify supports various image formats including JPEG, PNG, WEBP, SVG, HEIC, and GIFs. Include alt (alternative) text describing the product in your image to help with SEO.

does product photography impact sales?

Yes! Good photos ultimately impact a buyer's purchase decision and can increase website visitors, increase sales, and deliver revenue.

creating the perfect shot list for a Shopify photo shoot

📸  the basics:

how much does Shopify product photography cost?

Until recently, there have been three ways to get product photography services for your brand. Each method has pros & cons including price.

Pricing varies based on number of products and size of project.

DIY Photography Cost

Typical Range: $500-$2,500

While the DIY approach may seem like the most affordable it often ends up costing more time and money than anticipated.

Freelance Photographer Cost

Typical Range: $2,500-$7,500

A freelance photographer is a common solution to getting product images. Working with a professional photographer will yield high quality photos, but it's not the most affordable option.

products in action

Typical Range: $10,000+

Larger brands may opt for an in-house team supplemented by a production agency that has multiple specialists on staff.

how much does soona's Shopify product photography services cost?

An average Shopify product photoshoot costs approximately $750 and that often includes the use of a model, props, various backdrops, and professional editing. You can build a product photography shoot for free today.

optimize product photos before publishing

Once your product photoshoot is complete, it's important to make sure each photo looks perfect with the use of post production software. Tools like Adobe Photoshop and Adobe Lightroom allow you to fine tune lighting, adjust for color correction, remove imperfections, and ensure each image is as visually appealing as possible.