Content Campaigns

Image Campaigns

For image content campaigns, each partnership with a creator will produce 5 pieces of content. In the new builder for this campaign type, you may pick and choose what style of content you are looking for, with a total of 5 pieces to pick.

You may request the following image content from creators:

• Product Photography

  • These images focus on the product. Design a background and foreground that highlight the product in a creative way.

• Lifestyle/Product in Action Photo

  • These images show what it’s like to use the product in your everyday life. Create the ideal setting for it and add your own flair.

• Portrait Style Photography

  • These images focus on you and the product. Take these pictures close up to link your personality/image with the brand.

Video Campaigns

For video content campaigns, each partnership with a creator will produce 2 pieces of content. In the new builder for this campaign type, you may pick and choose what style of content you are looking for, with a total of 2 selections.

You may request the following image content from creators:

• Action/Product in Use Video

  • These videos show off the/your product, focusing on how the product looks when in use or as part of someone’s day to day activities.

• Unboxing Demo Video

  • These videos show the experience of receiving and unboxing a product to capture the initial joys and surprises from the product and branding.

• Product Review/Testimonial Video

  • These videos are about personal experience with the product, sharing benefits from using it and how it solves problems or the user.

The campaign builder for video campaigns is designed to produce videos perfect for ads. You select the platform you would like the video for, then a layout for the video to display best in that platform. The video length and video type are the final pieces to finalize your campaign.