# Creator expectations & three strike policy

soona UGC creators are held to a very high standard. When you are approved to be a soona creator, you'll accept the following expectations:

If at any point, you are overdue, unresponsive, not following creative briefs, or uploading content that doesn't reflect soona's quality standards, you will receive a strike.

### How the 3-Strike Policy Works

A strike is issued for any of the following:

- **Submitting content past the due date**  
  Sometimes you're sick, you're moving, you're traveling, etc. If you had something come up, send the brand a due date change request. Brands are usually very accommodating when you communicate proactively. What they are **not** accommodating of is going dark - silence can jeopardize brand launches, product deadlines, and campaign timelines.

- **Being unresponsive to brand messages**  
  What counts as unresponsive, you may ask? More than 48 hours without a response to the brand.
- **Uploading content that doesn't match the campaign brief**  
  If you have any questions at all about the campaign brief, send the brand a message to ensure you're aligned before you start filming.

The soona crew actively monitors overdue campaigns, and if yours is past due, you'll receive a message from the crew with a heads up and a notification that you're receiving a strike.

After 3 strikes, you will be permanently removed from the soona platform.