UGC creator levels

When you are approved as a creator, you'll get approved as a certain level. The levels are outlined below:

Level 1: Classic

Equipment and Visuals:

• Shot on iPhone, single angle, auto settings

• Natural or ambient lighting - product should be clearly visible

• Simple background; avoid distracting environments

Audio and Editing:

• Clear audio - proper grammar, clear diction

• Minimal to no editing; no filters or transitions

On-Camera and Delivery:

• Comfortable on camera with a straightforward, conversational tone

• Simple or no hook - basic introductions

Level 2: Pro

Equipment and Visuals:

• Phone with stabilizer or tripod; DSLR or well-controlled camera

• 2 or more angles or varied framing: intentional composition

• Tidy, aesthetic background; correct aspect ratio and caption-safe zones

• Intentional lighting (ring light, soft box, or well-positioned natural light)

Audio and Editing:

• Clean audio via lapel mic or quiet environment; may incorporate music

• Clean cuts, light transitions, basic color correction, and captions where relevant

On-Camera and Delivery:

• Thoughtful pacing with a clear hook - story/demo - CTA structure

• Confident and natural; shows personality without feeling scripted

• Strong hook awareness - understands the first 3 seconds matter

• Performance driven openings; problem/solution, bold statement, curiosity

Level 3: Elite

Equipment and Visuals:

• Professional camera with manual control; advanced composition, intentional movement

• Multiple scenes and angles; styled sets or scouted locations

• Strategic product styling integrated into the shoot

• Multi-source or studio-quality lighting, consistent throughout

Audio and Editing:

• Professional grade audio; intentional use of ambient sound and music

• Polished editing: dynamic pacing, color grading, motion graphics, smooth transitions

On-Camera and Delivery:

• Extremely natural and engaging; can shift tone - educational, emotional, hype

• Scroll-stopping hooks with strong storytelling and conversion-focused messaging

• Understands platform trends and audience behavior

When a brand hires you for a campaign, they will hire you for a certain amount of videos. You could be hired for 1 video, or you could be hired for 10 videos. When you're hired, you'll be notified of how many videos you are to complete for the campaign. Each creator is paid per video.

If you believe you should be moved up a level, please email collective@soona.co and we'll do an evaluation of your portfolio and performance on recent campaigns.