# UGC creator levels

#### **When you are approved as a creator, you'll get approved as a certain level. The levels are outlined below:**

### **Level 1: Classic**

_**Equipment and Visuals:**_

- Shot on iPhone, single angle, auto settings

- Natural or ambient lighting - product should be clearly visible

- Simple background; avoid distracting environments

**_Audio and Editing:_**

- Clear audio - proper grammar, clear diction

- Minimal to no editing; no filters or transitions

**_On-Camera and Delivery:_**

- Comfortable on camera with a straightforward, conversational tone

- Simple or no hook - basic introductions

### **Level 2: Pro**

_**Equipment and Visuals:**_

- Phone with stabilizer or tripod; DSLR or well-controlled camera

- 2 or more angles or varied framing: intentional composition

- Tidy, aesthetic background; correct aspect ratio and caption-safe zones

- Intentional lighting (ring light, soft box, or well-positioned natural light)

**_Audio and Editing:_**

- Clean audio via lapel mic or quiet environment; may incorporate music

- Clean cuts, light transitions, basic color correction, and captions where relevant

**_On-Camera and Delivery:_**

- Thoughtful pacing with a clear hook - story/demo - CTA structure

- Confident and natural; shows personality without feeling scripted

- Strong hook awareness - understands the first 3 seconds matter

- Performance driven openings; problem/solution, bold statement, curiosity

### **Level 3: Elite**

_**Equipment and Visuals:**_

- Professional camera with manual control; advanced composition, intentional movement

- Multiple scenes and angles; styled sets or scouted locations

- Strategic product styling integrated into the shoot

- Multi-source or studio-quality lighting, consistent throughout

**_Audio and Editing:_**

- Professional grade audio; intentional use of ambient sound and music

- Polished editing: dynamic pacing, color grading, motion graphics, smooth transitions

**_On-Camera and Delivery:_**

- Extremely natural and engaging; can shift tone - educational, emotional, hype

- Scroll-stopping hooks with strong storytelling and conversion-focused messaging

- Understands platform trends and audience behavior

#### When a brand hires you for a campaign, they will hire you for a certain amount of videos. You could be hired for 1 video, or you could be hired for 10 videos. When you're hired, you'll be notified of how many videos you are to complete for the campaign. Each creator is paid per video.

#### If you believe you should be moved up a level, please email collective@soona.co and we'll do an evaluation of your portfolio and performance on recent campaigns.