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# 5 Tips for Nailing Your BFCM Funnel Strategy

Join Alexa from FERMAT to learn 5 key experimentation levers you can start testing today, so you can find a winning buyer journeys that will break through the noise of BFCM.

[Register now](https://streamyard.com/watch/HUu8rfxag3Pj)

## What's happening

Tune in to learn 5 key experimentation levers you can start testing today, so you can find a winning buyer journeys that will break through the noise of BFCM.

## Panelists

Alexa Kilroy

Director of Marketing at FERMAT

## You'll learn

✔️ Why using "Hub & Spoke" funnel method -- self-contained shopping journeys for each buyer experience -- is the key to unlocking true scale on paid advertising channels.

✔️ How to conduct early offer testing for BFCM, so you can provide customers with their optimal discounts while maintaining your desired sales margins.

✔️ 5 funnel experiments to start running today, so you can find your winners before the BFCM sales period starts.

## More webinars

**Boost Conversions Through Storytelling & Landing Pages**  
Oct 9, 2024 2:00 PM CDT  
Convincing people to purchase your products isn't always as easy as explaining the benefits. Kanika Misra joins us to share how you mix in user psychology & storytelling to boost your conversions.  
[watch now](/content/webinars/boost-conversions-through-storytelling-landing-pages/index.html)

**5 Types of Social Campaigns You Need This Holiday**  
Sep 25, 2024 2:00 PM CDT  
Learn how to create culture-embedded marketing campaigns for Q4 that resonate deeply with your audience with Alisha Kumar of Marketing Proof of Concept.  
[watch now](/content/webinars/5-types-of-social-campaigns-you-need-this-holiday/index.html)

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